Competition 1st Price, 2008
This sleek, ultra-modern project won 1+1=1 architects the first prize in Vodafone Italia’s shop of the Future competition as the most successful incarnation of Vodafone’s corporate aspirations and values.
the design of this ‘experience shop’ is marked by a clear visual order, which gives Vodafone’s products the foreground and makes the retail area easy for customers to navigate. this allows them to experience the enjoyment and fun of their shopping at Vodafone to the fullest.
Credits: Claudio Silvestrin and Giuliana Vittoria Salmaso with Laura Boffardi, Mariasole D’Auria, Andrea Gamba, Silvia Sola